About Pure Brilliance

Nestled in the vibrant West End of Toronto, Pure Brilliance is a creative studio where traditional craftsmanship meets contemporary design. We specialize in the art of finely crafted precious metal objects, creating everything from memento mori to nostalgic pieces of fun and whimsy. that turn heads and spark conversation.

We blend high-end precious materials—gold, platinum, diamonds, and fine gemstones—with modern and clean elements to craft pieces that are both luxurious and expressive. Every piece is made with precision, imagination, and a touch of rebellious charm.

At Pure Brilliance, we believe jewellery should reflect your story. That’s why we take a collaborative approach, working closely with each client to bring their vision to life—whether it’s minimalist and modern, bold and sculptural, or something entirely outside the box. From custom commissions to ready-to-wear collections, our work bridges the gap between timeless elegance and cutting-edge design.

We welcome dreamers, rule-breakers, romantics, and collectors. Our only limits are your imagination and your budget.

  • uli - disco ball

    Ulrich Dehez

    MASTER GOLDSMITH
    He/Him

    Uli is a German-born and trained Master Goldsmith - a title still bestowed and respected far beyond Europe. Uli is well known in the Canadian jewellery industry, with decades of experience manufacturing fine platinum and high-karat gold jewellery in Toronto.

  • Alexandra Shiny

    GEMMOLOGIST & DESIGNER

    She/Her

    Alex is an internationally certified gemmologist and diamond grader with a background in goldsmithing. She has years of experience as an appraiser and diamond grader. Alex has a skill-set uniquely suited to provide client service in regards to custom jewellery design and manufacture.

  • Cocoa

    THE BEST KITTY
    Bean/Bubba
    2009 - 2023

    Cocoa was more than a companion—she was a presence. She brought comfort and calm to every room she entered. Cocoa had a way of knowing when to stay close, when to simply be, and when to curl into the sun without a care in the world. Her spirit lives on in every piece we create: tender, enduring, and full of light.