About Us

Nestled in the vibrant West End of Toronto, Pure Brilliance specialises in the art of finely crafted precious jewellery and metal objects. Whether reimagining a family heirloom or custom designing that, one special piece, we will work with you to create something personal, exquisitely crafted and full of beauty.

At Pure Brilliance, we believe jewellery should reflect you. Almost everything we do is custom, made just for you. We work closely with each client to bring your vision to life. Our work bridges the gap between classic elegance and cutting-edge design with timeless mastery of craft.

We welcome dreamers, rule-breakers, romantics, and collectors. Our only limits are your imagination and your budget.

  • uli - disco ball

    Ulrich Dehez

    MASTER GOLDSMITH
    He/Him

    Uli is a German-born and trained Master Goldsmith - a title still bestowed and respected far beyond Europe. Uli is well known in the Canadian jewellery industry, with decades of experience manufacturing fine jewellery in platinum and high-karat gold.

  • Alexandra Shiny

    GEMMOLOGIST & DESIGNER

    She/Her

    Alex is an internationally certified gemmologist and diamond grader with a background in goldsmithing. She has years of experience as an appraiser and diamond grader. Alex has a skill-set uniquely suited to provide client service in regards to custom jewellery design and manufacture.